The press service of the autonomous educational organization "Nazarbayev Intellectual Schools" returned from Moscow with a victory.
The first place in the international competition was taken by the project “NIS: a brand ambassador of the Kazakhstani education” in the nomination “Promotion of territories”. The jury, which included well-known Russian experts and practitioners in the field of mass communications, praised the media and PR promotion of NIS as a country intellectual brand and a successful driver of world pedagogy.
More than five hundred projects from the Russian Federation, Kazakhstan, Ukraine and Belarus took part in the prestigious competition. Almost all of the companies represented are well-known brands in the economy, politics, culture as the Federal Antimonopoly Service of Russia, Rosbank, the Parliament of the Donetsk Republic, the Legislative Assembly of Sevastopol, the structural subdivisions of Gazprom, Rosatom, MegaFon, Rostelecom, Channel Five of St. Petersburg, WWF Russia (World Wildlife Fund) and other leaders in the field of mass communications.
Along with the press service of NIS, the investment company of the Vologda region and one of the industrial brands of Russia - Pipe Metallurgical Company were included in the short-list of the nomination. The winners were recognized Kazakhstanis for large-scale, creative and systematic work on the international promotion of NIS, including the creation of such thematic media and PR-projects, such as “At Cambridge Clock - Astana Time”, “Renewable Energy of NIS”, “CIS, Cambridge, NARIC!”, “Robots conquer the world! ”. When promoting Intellectual schools abroad, the maximum result was achieved in information and PR projects involving the potential of integrated communications: Media Relations, Public Relations, Government Relations, Investor Relations, Community Relations.
“In the modern system of mass communications, the most difficult one is a country PR, and we are pleased to have contributed to the international promotion of NIS as a domestic intellectual brand,” admitted Mira Alipinova, head of the press service of the autonomous educational organization “Nazarbayev Intellectual Schools”.
For the eleventh time, the international contest for media and PR professionals was organized by the authoritative Russian magazine “Press Service” and the publishing house “Image-Media”.